To drive more volume of performance creative by implementing a Creator Gifting Engine into our Brand Partners business. This is how we're able to get 5-10 pieces of creative non-stop every week.
To drive more volume of performance creative we create a Creator Gifting Engine. We systematized a process to leverage TikTok, Instagram Reels and YouTube creators by gifting them free product without any expectation of receiving anything in return. We do this by manually reaching out 1-by-1 with a personalized, genuine touch. True generosity leads to opportunity where we find 20% will post TikToks, Reels and Shorts unsolicited. This fosters a relationship where we get creative to share across our organic channels and leverage for paid media. We'll also invite creators to a generous affiliate program so they're valued as true ambassadors with payouts that leads 99% in payout.
We take a pulse check at where your business has been, where it's at and where you want to go.
We take a dive into your digital architecture and infrastructure to make sure everything firing the right way. Performance Dashboard, Pixels, events, server-side tracking, and all that geeky stuff.
We research your existing customers based off your data and customer reviews. We create a detailed profile of who your customers are and place it in a Manilla folder that says "Our People".
We go on walks, take showers, stay away from social media and let our minds got bored to the point our brains go on overdrive and create whacky ideas. Ideas that mostly suck but there'll be advertising gems.
We story board, script, shoot, edit, and create variations of our creatives. We launch them through paid media doubling down on Ad platform's machine learning and marry art + science.
Take the learnings, double down on the winners, look for arbritage opportunities to focus on and compound the wins. Slowly but methodically to get the snowball rolling down the hill.
Results tied to the P&L